Management advisory · Los Angeles · Since 2014

Forward.
Thinking.

forty3across advises founders, owners, and leadership teams of closely held businesses on matters of strategy, operations, and organizational change.

Much of the work begins where a business built on one person’s talent must learn to run on the work of many.

43 Across: Where the work is pointed (7)
The principal

An operator, by experience and inclination.

Darian Baskin’s professional life has been spent largely on the operating side of businesses, first as an executive and owner, and later as an advisor. That experience has given him a particular appreciation for the distance between a sound idea and a successful outcome.

His career has taken him across industries ranging from manufacturing and consumer distribution to technology, international travel, and real estate. Along the way, he has acquired and led businesses, served as the senior operating executive of a privately held international travel company with more than $100 million in annual revenue, and advised founders and leadership teams, all while continuing to acquire and operate businesses and investments of his own.

He understands that consequential decisions rarely come with complete information. Good analysis matters, but so does knowing when to act, recognizing what remains uncertain, and accepting responsibility for the outcome.

His advisory work reflects a deep respect for those who assume the risks of building and leading businesses. His approach is collaborative and candid, grounded in the belief that good advice should help people exercise their own judgment, not substitute for it.

Independent & Confidential

forty3across has no investors, no partners to satisfy, and nothing else to sell. The only interest represented in the room is yours. Engagements are confidential. Client names are never published.

Situations

When another perspective can help.

Not every business challenge calls for outside help. But there are times when another set of hands, or a different kind of experience, can make a difference.

  1. “Every important decision still runs through me.”

    Perhaps you’ve always operated that way, or perhaps you’ve spent years trying to build a management team that can make decisions without you. Either way, the business continues to depend on your involvement in matters that ought to be handled elsewhere. The question is whether the problem lies with the people, the structure, the authority you’ve given them, or something harder to recognize.

  2. “Who can I talk to who isn’t already part of this?”

    Some decisions are difficult to discuss with the people closest to them. Family, partners, executives, and longtime advisors may all have perspectives shaped by their own involvement. Sometimes what’s needed is someone outside those relationships who can examine the assumptions, identify questions that haven’t been asked, and help you think through the consequences without having a stake in the answer.

  3. “We need someone in the seat while we find the right person.”

    A key executive has left, or the role you need has never existed. Hiring in a hurry can leave a company with the wrong person in an important role. An experienced operator can hold the seat, steady the team, and help define the job before you fill it permanently.

  4. “This isn’t quite how I thought it would play out.”

    The business is performing, but some outcomes don’t line up with what you expected. Perhaps an investment has produced surprising results, an initiative has taken an unexpected direction, or something is working better than anyone anticipated. The explanation might reveal a problem, an opportunity, or an assumption that deserves another look. Understanding the difference is where the work begins.

Approach

Outcome first, action last.

Most forty3across engagements begin with someone facing a particular concern, decision, or opportunity, sometimes with a course of action already in mind. The first priority is to understand what brought them to that point, what they’re ultimately trying to accomplish, and whether the course they’re considering will serve that purpose.

That inquiry extends beyond the initial conversation. A decision that makes sense within one part of a business may have consequences elsewhere that change the calculation. Even apparent agreement among those involved may conceal differences in understanding.

The aim is to arrive at an objective that’s clear, understood in the same way by those responsible for achieving it, and informed by its consequences across the business. Only then is there a sound basis for deciding what to do.

A forty3across engagement might involve assessing a particular question, undertaking a defined project, advising an owner or leadership team over time, or stepping into an operating role for a period when circumstances call for it.

Observations

A few things I’ve noticed.

1 / 5

Ownership is a virtue. Accountability is a structure.

A hotel general manager who stops to pick up a stray piece of trash outside an elevator is doing something admirable, and the staff notice. Over time the gesture hardens into a doctrine: everyone is responsible for everything. It sounds like the highest form of ownership.

It is closer to the opposite. Responsibility spread across everyone cannot be assigned to anyone, and what can’t be assigned can’t be relied on. The gesture belongs to the culture. The clean elevator landing, if it matters, belongs to a system. Organizations that confuse the two end up depending on virtue for outcomes that virtue was never meant to guarantee.

An objective isn’t shared simply because it’s been communicated.

A leadership team agrees on a direction, then relies on successive layers of management to carry it through the organization. At each step, people interpret what they’ve heard and pass along their understanding. The words may survive the journey while their meaning changes.

The result can be an organization full of capable people, all working diligently toward objectives they believe they share. No one needs to misunderstand the instructions or disregard the direction. They may simply understand the same words differently.

Communicating the direction is one thing. Establishing that it has been understood as intended is another.

Vision can be singular. Execution can’t.

A business may owe its existence to one person’s ability to see an opportunity that others missed. That same person may continue to be its clearest source of direction. But as the organization grows, the founder’s ability to see where it should go cannot be matched by a personal ability to manage every detail of getting there.

The transition requires more than delegating tasks. It means giving capable people the authority to make decisions, solve problems, and determine how best to accomplish the objective. Otherwise, the organization may grow, but its capacity to act remains limited by one person’s time and attention.

Bad news has a way of arriving late and in better condition than it left.

People have good reasons to be careful about what they tell their boss. Nobody wants to challenge a decision already made, deliver unwelcome news, or appear unable to solve a problem.

As information passes through layers of management, details get softened, qualified, or left out. No one has to be deliberately misleading for the person making the decisions to end up with a less accurate picture than the people closest to the work.

By the time a problem reaches the person who can do something about it, it may no longer look like the problem it was.

Keep your head on a swivel.

Football coaches say it to players who lock onto the ball. Fix your eyes on one objective and you stop seeing everything else moving on the field.

Leaders do the same thing. Focus is what gets things done, which is why its cost is so hard to see. The more committed you are to an objective, the less attention you have left for whether it is still the right one.

Inquiries

Request a conversation.

If you’d like to discuss a business challenge or simply explore whether my experience might be useful, I’d welcome hearing from you. A brief description of what you’re working through is all that’s needed to get started.

I read and respond to inquiries personally, generally within two business days. We can arrange a conversation from there.

All inquiries are held in confidence.